Drew Hermes

Social Media Management Videography Video Editing SEO

Texas A&M Physics & Astronomy Department - Student Social Media Coordinator Strategized and executed social media campaigns to promote Texas A&M Physics and Astronomy events, research, and achievements, resulting in a significant increase in online engagement. Developed and maintained a content calendar to ensure consistent and relevant posts across various social media platforms including Facebook, Twitter, Instagram, and TikTok Created engaging multimedia content such as videos, graphics, and live streams to effectively communicate complex scientific concepts to a diverse audience. Monitored social media analytics to track key metrics and identify areas for improvement, leading to data-driven adjustments to content strategy and increased audience reach. Collaborated with faculty, staff, and students to gather content and ensure accurate representation of departmental activities and accomplishments. Provided timely responses to inquiries and comments from followers, fostering a sense of community and strengthening relationships. Increased following and engagement by over 100%, with the success leading to being featured on Good Morning America and the Jennifer Hudson Show. Texas A&M Undergraduate Department - Student YouTube Content Creator Produced high-quality video content for the Texas A&M Undergraduate Department's YouTube channel, showcasing student life, academic programs, and campus events. Utilized advanced video editing software such as Adobe Premiere Pro to edit and enhance raw footage, ensuring professional and visually appealing final products. Implemented creative visual effects, transitions, and graphics to enhance the overall storytelling and engagement of the videos. Collaborated with departmental staff and students to brainstorm ideas, develop scripts, and plan filming schedules for various video projects. Implemented efficient file management systems for organizing and storing video footage, graphics, and other multimedia assets related to Texas A&M Undergraduate Department's YouTube channel. Celltex Therapeutics - Video Editing Intern Utilized video editing software such as Adobe Premiere Pro and After Effects to assemble raw footage, add transitions, apply color correction, and integrate graphics to produce polished and professional videos. Collaborated with marketing and communications teams to understand project requirements and deliver video content that aligns with the company's brand guidelines and messaging objectives. Assisted in the organization and management of video assets, including footage libraries, graphics, and audio files, to ensure efficient retrieval and reuse for future projects. Contributed creative ideas and suggestions to enhance the visual storytelling and engagement of video content, while adhering to regulatory guidelines in the healthcare and biotechnology industry. Pet Honesty - Video Editing Intern Contributed to the creation of engaging and persuasive video advertisements for Pet Honesty, utilizing video editing software such as Adobe Premiere Pro and Final Cut Pro to assemble raw footage, apply effects, and incorporate graphics. Assisted in the development of creative concepts and storyboards for video ad campaigns, collaborating with marketing and creative teams to ensure alignment with brand messaging and objectives. Edited and refined video content to optimize visual impact and audience engagement, incorporating music, sound effects, and voiceovers to enhance storytelling and emotional resonance. Worked closely with the marketing team to iterate on video edits based on feedback and performance data, implementing revisions to improve ad effectiveness and drive conversions. Supported the organization and management of video assets and project files, ensuring accessibility and version control for efficient collaboration and workflow management. Iron Neck - Social Media Manager & Video Editor Managed the company's social media accounts, including Instagram, Facebook, Twitter, and TikTok, by developing and implementing strategic content calendars to maintain a consistent brand voice and drive audience growth. Monitored social media analytics and performance metrics to track audience engagement, identify trends, and optimize content strategy, resulting in increased reach, engagement, and conversion rates. Increased following by 33.3% on Instagram and 2700% on TikTok Engaged with followers and customers across social media platforms, responding to comments, messages, and inquiries in a timely and professional manner to foster positive relationships and customer satisfaction. Spearheaded video editing projects for Iron Neck, producing high-quality promotional videos, product demonstrations, and educational content to drive brand awareness and engagement across digital platforms. Collaborated closely with marketing and creative teams to conceptualize video shoot ideas, develop shot lists, and create storyboards to ensure alignment with brand messaging and marketing objectives. Oversaw post-production editing and revisions, utilizing video editing software such as Adobe Premiere Pro and Final Cut Pro to assemble footage, apply visual effects, and enhance audio to create polished and professional videos.